Podcasting with Video: Your Secret Weapon for B2B Growth 🚀

Vivek Nanda
1 min readOct 3, 2023

--

If there’s one thing you can do to create a content-driven growth flywheel for your company in today’s B2B world, it’s to create a podcast that includes video.

It’s a cheat code to . .

. . connecting with your potential customers.
. . creating content repurposing flywheel.
. . relationship building.
. . market research.
. . cutting through the noise.
. . audience building.
. . learning.

It is a total game-changer!

99% of podcasts don’t get past 20 episodes.

Just by publishing 20 episodes, you’d be in the Top 1% of podcasts worldwide.

In B2B, podcasts are a hot topic. Some people try to get it going. Most people give up within 3 months and certainly before they reach 20 episodes.

So, if you do it right and do it consistently, you will -

+ Better understand your target segments
+ Increase your brand awareness
+ Build a qualified sales pipeline

This is the easiest way to get take advantage of a media-first content strategy and give your brand a competitive advantage.

--

--

Vivek Nanda
Vivek Nanda

Written by Vivek Nanda

Vivek is the Chief Growth Officer at a startup with 13 years of experience as a marketing and revenue leader.

No responses yet