Cold Emailing Masterclass

I recently posted on LinkedIn about my takeaways from my cold emailing experiences. In particular, my learnings from sending over 19000 emails in a week (~ circa 2017), and generating over $4m in SMB pipeline.

This resulted in closing around $910K in annual recurring revenue (ARR) for the business.

The LinkedIn post got good engagement, and over 5000 people viewed it.

I published the same post in other relevant places, one of which was Indiehackers.com.

While it didn’t get as much attention as on LinkedIn, I received far more relevant questions about the posts than I did on other channels. Another reason why Indiehackers is such a quality community.

Due to so many questions, I decided to give everyone here a free masterclass on cold emailing, LOL, in all seriousness though I hope this post provides some value to each of you.

Let’s get started, this is going to be one of the most detailed posts about cold emailing you’ll ever read.

Six Pillars of Cold Emailing

I always start by introducing the six core pillars of cold emailing. These six…