Who should follow me?

I show what it takes to make your B2B buyer go from “Oh… I could use that!” to an actual product sale.

I want you to grow your business, build your brand, and catapult your career.

There's a catch, however: You've got to know how.

That’s why I created this medium - to share what I’ve learned as marketing and revenue leader building growth engines from scratch and scaling B2B startups to millions of dollars in revenue.

My goal here is to provide actionable B2B marketing insights that you can immediately put to work and generate some serious revenue.

In every edition, I'm going to share with you strategies that are easy to understand and tactics that you can quickly implement to level-up your marketing game.

Are you ready then?



Why me?

Having spent 12+ years in marketing, all in startups, I have gained a wealth of experience and knowledge about building growth engines from scratch and scaling B2B startups to millions of dollars in revenue.

Most of my career has been spent working with B2B, SAAS, and health-tech startups. My current role is Chief Growth Officer at a healthcare startup in New York and I advise a few startups on their growth strategies on the side.

Marketing is my second career. I am an engineer with an MBA. I have transitioned from a 7-year career in software engineering at fortune 100 companies like Verizon and Oracle to early-stage startup marketing.

Along the way, I have been fortunate with experience working and living on three continents, South Asia, Europe, and North America, and gaining a unique perspective on global marketing, team building, and culture.

Vivek Nanda

Vivek Nanda

Vivek is the Chief Growth Officer at a startup with 13 years of experience as a marketing and revenue leader.